A blockchain investor, known as Tokens.com, recently announced that it had purchased a virtual real estate lot, in what it says is the biggest metaverse land acquisition to date. As per a press release, the “land” purchased is located in a metaverse environment called Decentraland, in an area known as the “Fashion Street district,” and it cost 618,000 MANA, an Ethereum-based token used as a currency for the project.
That translates to around $2.4 million USD, according to Reuters, which totals to 6,090 square feet of digital land. Neither Tokens.com nor Decentraland is big names compared to Facebook and Microsoft, both of which are in line to launch well-funded takes on a similar concept – and spending huge sums on a virtual environment.
Digital garments to be a thing
Tokens.com says it’ll make use of its acquisition to collaborate with fashion brands that are willing to showcase their brands in the metaverse. Digital fashion, such as that created by DressX, has been showing increasing popularity among fashion influencers on several social platforms – although, to be fair, it remains to be seen whether customers will buy digital garments.
“Fashion is the next massive area for growth in the metaverse,” said Decentraland head of content Sam Hamilton in the press release. “So it’s timely, and very exciting, that [we’ve] made such a decisive commitment in the heart of Decentraland’s fashion precinct.”
Digital servants for the metaverse
“We are happy to make history by closing the largest public metaverse land acquisition to date,” Tokens.com CEO Andrew Kiguel said in the release. “These assets will complement the existing portfolio of metaverse real estate already held at Metaverse Group.”
Recently, New Zealand-based startup Enter Soul Machines claims to be designing AI-driven digital humans for clients to use for things such as customer service, education, and promotions. The company aims to provide a “digital workforce” for a potential metaverse, as per co-founder Greg Cross. These digital humans will run on a system called Humans OS 2.0.
